Approach

• As Hayami Agency, we led the campaign strategy and execution, aligning Boot Barn’s brand identity with fashion-forward storytelling.

• Managed one creator end-to-end, including outreach, contract negotiations, content guidance, and performance tracking.

• Crafted a campaign narrative that highlighted how Boot Barn boots could be both rugged lifestyle staples and runway-ready pieces.

Execution

• Produced editorial-style content across Instagram and TikTok, blending Boot Barn’s products into modern, trend-driven looks.

• Secured a breakthrough opportunity for the creator to walk at New York Fashion Week (NYFW) styled in Boot Barn boots — a cultural milestone for the brand.

• Balanced authentic creator expression with brand alignment to ensure both storytelling and product integration felt natural.

Results

• 45K+ impressions across Instagram and TikTok.

• Achieved a 7% engagement rate, outperforming lifestyle benchmarks.

• Generated 200+ saves and shares, signaling strong aspirational and purchase intent.

• Delivered earned media exposure from the NYFW runway moment, positioning Boot Barn as a brand with fashion credibility beyond its core Western audience.

Key Takeaway

Through targeted creator management and strategic execution, Hayami Agency successfully bridged Boot Barn into the high-fashion conversation. By elevating one creator to the NYFW runway, the campaign proved that even a boutique activation can generate outsized cultural and brand impact.