Approach

• Partnered with The Thirteenth Co. as Campaign Contractor, working closely with a cross-functional team to design and execute the strategy.

• Managed 15 creators across three platforms, overseeing outreach, email communications, contract negotiations, and creative alignment.

• Focused on authentic storytelling to demonstrate how creators integrate Notion into their daily workflows.

Execution

• Identified and onboarded 10 high-impact influencers who aligned with Notion’s brand vision.

• Coordinated deliverables, ensuring content consistency, brand accuracy, and audience resonance.

• Monitored campaign performance in real time, optimizing for engagement and conversions.

Results

• 2.1M+ impressions generated across platforms.

• Achieved an average engagement rate of 8%, outperforming industry benchmarks.

• Drove approximately 4,200 new user sign-ups directly attributed to campaign activations.

• Delivered a 4.5x return on ad spend, proving campaign efficiency.

• Received positive audience sentiment, with multiple users stating that seeing creators use Notion directly influenced their decision to try the platform.

Key Takeaways

This campaign not only brought Notion’s vision to life but also proved the value of creator-led storytelling in driving measurable business outcomes. It demonstrated how authentic partnerships can amplify reach, inspire adoption, and deliver strong ROI.