Approach

We partnered with Fenty x Rocky to execute their Lip Bomb campaign, emphasizing talent curation, visual direction, and campaign consistency.

Identified and onboarded creators who embodied Fenty’s inclusive beauty ethos and Rocky’s bold, trend-setting influence.

Focused on maintaining the brand’s high-production aesthetic while allowing creators to express individuality through tone, style, and storytelling.

Execution

Managed end-to-end creator onboarding and communication to ensure seamless coordination between Fenty, Thirteenth Agency, and talent.

Oversaw the creative briefing process, aligning deliverables with Fenty’s brand identity and campaign objectives.

Results

Generated 900K+ impressions across creator content and brand channels.

Delivered cohesive, high-performing creator assets that elevated the Lip Bomb campaign’s digital visibility.

Drove strong engagement and shareability through authentic creator voices and visually consistent storytelling.

Key Takeaway

The Thirteenth Agency x Fenty x Rocky Lip Bomb collaboration demonstrated the impact of strategic creator partnerships and curated storytelling in driving beauty brand engagement. By combining authentic voices with elevated production, Thirteenth helped extend Fenty’s influence across digital platforms while maintaining the brand’s signature cultural credibility.