Approach

As Hayami Agency, we managed the campaign end-to-end, focusing on visual production and creator alignment.

• Oversaw the collaboration with one featured creator, ensuring the imagery captured both Falcon’s editorial identity and the creator’s authentic style.

• Prioritized high-quality images and stills that could be leveraged across Falcon’s print, digital, and social channels.

Execution

• Produced a suite of editorial-quality images and stills, styled in alignment with Falcon’s brand vision.

• Shared content across Instagram, TikTok, and Falcon’s digital issue, creating consistency across platforms.

• Ensured all production assets highlighted cultural themes and style narratives central to Falcon Magazine’s editorial approach.

Results

• 28K+ impressions across Instagram and TikTok.

• Achieved a 7% engagement rate, above industry benchmarks for lifestyle media.

• Generated 120+ saves and shares, reinforcing the content’s aspirational and reference value.

• Provided Falcon with a reusable library of high-quality stills, extending the campaign’s lifespan beyond its initial launch.

Key Takeaway

The Falcon Magazine x Hayami Agency collaboration demonstrated the power of premium content production in bridging editorial authority with modern influencer marketing. By producing professional-grade images and stills around a single creator partnership, Hayami Agency delivered both cultural relevance and long-term brand assets for Falcon’s storytelling.