Approach

I helped to lead the Hinge x Thirteenth Agency campaign from concept to completion, focusing on talent sourcing and seamless creator onboarding.

Curated a diverse roster of creators whose personalities and content styles reflected Hinge’s inclusive and authentic brand ethos.

Handled all onboarding logistics, including outreach, coordination, and communication between Thirteenth Agency and participating talent, ensuring a smooth creative process from start to finish.

Execution

Streamlined the onboarding process by managing contracts, deliverables, and creative briefs to align creators with Hinge’s campaign goals.

Collaborated closely with Thirteenth Agency to ensure each creator’s content maintained consistency in tone, message, and visual storytelling.

Facilitated clear communication and approvals, allowing creators to produce engaging, organic content across Instagram and TikTok.

Results

Secured a strong group of creators that authentically represented Hinge’s “designed to be deleted” messaging.

Achieved meaningful audience engagement across multiple social channels through creator-led storytelling.

Delivered a smooth, repeatable onboarding process that enhanced campaign efficiency and creator satisfaction.

Key Takeaway

The Hinge x Thirteenth Agency collaboration showcased the value of strategic talent sourcing and streamlined onboarding in influencer marketing. By prioritizing authenticity, diversity, and communication, Thirteenth Agency ensured creators delivered impactful, on-brand content that strengthened Hinge’s cultural relevance and audience connection.